According to Synergy Research Group, 2016 saw the largest growth in public and private cloud revenues. Microsoft and Amazon Web Services led, with 53% year on year growth from cloud infrastructure services.
What can other cloud providers do to protect and grow their share of the market? For us, and our successful cloud provider customers, it’s about moving from simple cloud provisioning to offering solutions across the spectrum of ‘hybrid’ cloud.
Do you risk losing customers to the giants?
For a cloud provider, there is no harm collaborating with Microsoft and AWS to offer a range of solutions – after all, some workloads suit those providers – but you should have a real hard think about whether your collaboration risks your customers jumping ship to go to Azure or AWS directly.
Being an OnApp Evangelist, you won’t be surprised with what I am discussing here. At OnApp, we’re still leading the charge to help service providers create new cloud services, or improve their existing cloud services.
At the heart of this is a hybrid approach to cloud. I’m not going to get into an argument about what ‘hybrid cloud’ is and is not – I simply mean, our successful customers are those that may have started by offering a single service (e.g. public cloud) and now combine many different service types to influence and deliver real solutions to their customers.
Here’s how a few OnApp customers have taken our software suite and transformed their businesses in just this way…
- In Indonesia: Datacomm leads the charge in Indonesia’s fast-growing cloud market – with the help of the OnApp cloud platform
- Germany: The unbelievable Machine Company: why Germany’s leading enterprise cloud provider runs on OnApp
- Sweden: Miss Hosting grows from launch to hundreds of cloud clients in just nine months – running on OnApp
- USA: Miss Universe welcomes 100 million visitors with a cloud and CDN platform from Reliam, built on OnApp
- Across India: NxtGen chooses OnApp to extend its Infinite Datacenter hybrid cloud service
- USA: SIS Launches CMP, a New Cloud Management Platform Built on VMware and OnApp
- In the UK: Claranet chooses OnApp portal to enhance its VMware cloud services
(there are plenty more at http://onapp.com/showcase)
How these providers compete
These are the sorts of long-term partnerships we really love to help grow, helping our customers to become true hybrid IaaS solution providers. We’ve lowered the time to revenue by providing a ready to launch platform for many different flavors of IaaS – so providers can sell public cloud, private cloud, bare metal servers, applications and more – all the way through to building their own CDN services. You can do this on your own hardware, or get OnApp with approved infrastructure with partners such as Intel.
Our customers gain new traction with their existing customers, not only retaining them but also strengthening those customer relationships by encompassing more and more solution areas – turning customers into real partnerships. And then, their customers now confidently turn to them as experts in IaaS – they provide real solutions, instead of being one of many service providers, delivering a fraction of their IaaS needs.
Why build your own cloud (on OnApp)?
Being able to always say yes to your customer and influence their IT requirements, by having a range of services under your belt, is how you fend off Microsoft and Amazon Web Services. And when you do that by building your own on-premise solution – ideally with OnApp – you have the ability to meet all of these customer needs from within your data centre. You know the network, you understand the capability of the hardware. And you when can turn to your cloud management platform provider for real advice, ideas and solutions, why wouldn’t you build your own?
Whatever 2017 brings, let’s not let Microsoft and Amazon Web Services take all the cloud revenue this year.
If you’re keen for a frank chat about Cloud and what 2017 could bring, I’d be happy to discuss your strategy!