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Hammer and OnApp partner to make private cloud affordable for all European businesses

OnApp Enterprise cloud appliances will be available through Hammer’s European reseller network, delivering more cost-effective and easier-to-use IT to SMBs and enterprises

London, 2 November 2017: Hammer, a leading distributor of value-add server, storage and networking products, has announced a partnership with OnApp to bring OnApp Enterprise cloud appliances to businesses across Europe. OnApp software powers public cloud services for more than 3,500 telcos, MSPs and hosting companies worldwide – and now a new version of OnApp, OnApp Enterprise, is bringing the same public cloud efficiency, scalability and ease of use to the enterprise datacentre. Under the new partnership, OnApp Enterprise cloud solutions will become available to Hammer resellers throughout Europe via its offices in France, Germany, Netherlands, Italy, the UK and Nordic countries.

OnApp Enterprise has everything a business needs to create a secure, self-service private cloud within the corporate datacentre. Delivered as a ready-to-run appliance using Intel® Data Center Blocks hardware, OnApp Enterprise includes a full virtualisation software stack, high performance software-defined storage, and a complete set of private cloud automation and management tools. With a fixed cost pricing model, and turnkey deployment in less than a day, OnApp brings public cloud agility to small businesses and enterprise IT departments, without the complexity or expense of other solutions.

“There is strong demand for private and hybrid cloud platforms in the EMEA market, but customers don’t want to hire staff and spend months building a solution,” said Tom Cox, General Manager, Whitebox Servers at Hammer. “Through our partnership with OnApp we’re driving change in IT price, performance and ease of use for businesses across Europe – offering enterprises the simplest, most cost-effective way to bring the benefits of cloud to their own datacentres, through their local Hammer cloud specialist.”

“Hammer has extensive experience in software-defined storage, virtualisation and cloud solutions, and a fantastic network of local specialists across Europe,” said Alistair Wildman, CRO, OnApp. “Now any business can take advantage of more flexible, agile IT using OnApp Enterprise to create their own private clouds – with turnkey, fully-supported solutions available from their local Hammer partner.”

For more information about Hammer’s OnApp Enterprise offering, please visit

About Hammer
Hammer is an award-winning, specialist value-add distributor. It has dedicated its over 25-year history to data storage, servers and end-to-end IT solutions, offering a world-class portfolio of vendors. Hammer distributes throughout Europe, and ensures customers receive a technical, commercial and competitive business advantage. Hammer has a strong commitment to satisfying ever-changing business needs, driving innovation and customer growth, and facilitating unique ways of adding value.

Hammer’s in-depth knowledge of the market, and ability to provide market-leading and cost-effective solutions, mean that resellers can benefit from not only first-class service, but also a world-class, all-encompassing storage, server and software portfolio.

Founded in 1991, Hammer has its headquarters in Basingstoke, England, with a staff of 165, and has increasing European presence with offices in the Nordics, Italy, Netherlands, Belgium, France and Germany. For further information visit the website at

About OnApp
OnApp is a complete cloud management software platform for service providers and enterprises. The OnApp cloud platform enables hosts, telcos and other service providers to sell the complete range of Infrastructure-as-a-Service products. For enterprises, OnApp provides a turnkey solution for private and hybrid cloud, enabling IT departments to automate infrastructure management, reduce support costs, and simplify provisioning of IT resources to departments and users.

OnApp launched in July 2010. Today more than 3,500 companies in 93 countries run their cloud services on OnApp software. OnApp has 170 staff across the EU, U.S. and Asia-Pacific and is headquartered in London, UK.

For more information, visit or contact