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CloudFest 2018 – time for a fresh approach

Industry events are often a bit predictable; same old suppliers, same old faces, same old stands. These aren’t judgements I would make of CloudFest 2018. This was evidenced by a freshness around the event that’s clearly driven by an industry in a state of...

What’s your focus, MSPs – friction or features?

MSPs: what can you do to stop revenue falling – is there a simple answer? Actually, the answer is simplicity. Pricing matters, of course, but it’s not usually the primary driver for customers being tempted elsewhere. Many races to the bottom have begun...

Why ‘sell with’ is the new ‘sell through’ for MSPs: a report from 451 Research’s HCTS event

Recently we attended the Hosting and Cloud Transformation Summit, hosted by 451 Research. The event was an eye opener for the Managed Service Provider (MSP) market. What to sell, what the struggles are, what’s next and how to plan for that. We took part in an...

Will Microsoft and Amazon Web Services keep all the revenue this year?

According to Synergy Research Group, 2016 saw the largest growth in public and private cloud revenues. Microsoft and Amazon Web Services led, with 53% year on year growth from cloud infrastructure services. What can other cloud providers do to protect and grow their...

Launching cloud services? Five points about your go-to-market plan

Launching new services can be an exciting time! Adding new cloud products to your portfolio brings the opportunity for new revenue streams. Delivering extras that your customers need helps with customer retention and growth. When introducing cloud services there are a...